OBJECTIVE 1

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PRODUCTION, ENGINEERING & ROBOTICS (PE)

Develop new and evaluate existing automated nursery technologies to improve labor use efficiency. 

Lead CO-PD: Fulcher

CI: ​Kantor, Gan, Zhu, Mahmud, Marble, Nackley

OBJECTIVE 2

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SOCIOECONOMICS (SE)

Increase the adoption of automation and technology (ANT) in the US nursery industry through the development of socioeconomic information and tools to help firms make informed decisions about automation adoption. 

CI: Rihn, Ribera, Chen

Lead CI: Velandia

OBJECTIVE 3

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BEHAVIORAL ADOPTION OF AUTOMATION & TECHNOLOGY (BA)

3.A. Develop routes to ANT adoption for firms in DOI categories.
3.B. Map growers' information-sharing networks that accelerate adoption for those connected. 

Lead CI: Warner

CI: Rihn, Schexnayder

OBJECTIVE 4

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​CONSUMER PREFERENCE (CP) 

Assess consumer knowledge and preference for potential impacts of automation and technology (ANT) in nursery production. 

Lead CI: Bumgarner

CI: Palma, Rihn, Ruther Knuth (Collaborator) ​

OBJECTIVE 5

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​EXTENSION, OUTREACH & SCIENCE COMMUNICATION (EX)

Accelerate ANT adoption by educating stakeholders with LEAP developed resources. 

Lead CI: Marble

PD: LeBude

CI: ​Bumgarner, Rihn, Ruth, rest of LEAP Team