Develop new and evaluate existing automated nursery technologies to improve labor use efficiency.
Lead CO-PD: Fulcher
CI: Kantor, Gan, Zhu, Mahmud, Marble, Nackley
OBJECTIVE 2
SOCIOECONOMICS (SE)
Increase the adoption of automation and technology (ANT) in the US nursery industry through the development of socioeconomic information and tools to help firms make informed decisions about automation adoption.
CI: Rihn, Ribera, Chen
Lead CI: Velandia
OBJECTIVE 3
BEHAVIORAL ADOPTION OF AUTOMATION & TECHNOLOGY (BA)
3.A. Develop routes to ANT adoption for firms in DOI categories. 3.B. Map growers' information-sharing networks that accelerate adoption for those connected.
Lead CI: Warner
CI: Rihn, Schexnayder
OBJECTIVE 4
CONSUMER PREFERENCE (CP)
Assess consumer knowledge and preference for potential impacts of automation and technology (ANT) in nursery production.
Lead CI: Bumgarner
CI: Palma, Rihn, Ruther Knuth (Collaborator)
OBJECTIVE 5
EXTENSION, OUTREACH & SCIENCE COMMUNICATION (EX)
Accelerate ANT adoption by educating stakeholders with LEAP developed resources.
